It is the challenge of this decade and decades to come. In my visits to dealerships nationwide, the best owners and operators are both proactive and pre-emptive in staying on or ahead of the constantly changing curve of digital marketing in all aspects. Their Internet marketing process, however, is never assessed that easily and in fact may be eating your lunch. When your competitor cuts a new TV or radio commercial, someone in your store sees it (or goes online and gets it off YouTube) and you get a clear picture of their strategy. At best, unless you really go deep, all you see is the tip and as the Titanic proved it’s what you don’t see that can sink you. My stated opinion is this: the Internet as a marketing tool is an iceberg, especially when it comes to the competition. The wasteland comment came up in a discussion of how the Internet is so unique when compared to any other form of media such as TV, radio or print. But when television is bad, nothing is worse…I can assure you that you will observe a vast wasteland.” But in fairness to Minow, who was Chairman of the FCC at the time, his point was more impartial as he said, “When television is good, nothing is better. Over 50 years later there are some who would call this man a prophet. Minow was the man who in a speech given in 1961 referred to broadcast television as a “vast wasteland”. To find out more about the dark web, read our dark web guide.If the name Newton Minow rings a bell, you are a student of history. The dark web hosts a variety of unknown sites and is notorious for hosting stolen personal data. Accessing the dark web is not illegal on its own, but it consists of illicit markets and forums, as well as many other types of sites where illegal activity does occur. A vast amount of web pages exist here as well but can’t be accessed by standard web browsers - special software and a distinct type of web browser are required. The Dark Web: The dark web is the bottom part of the iceberg that descends into the dark depths of the ocean.Innumerable deep web pages exist, and they’re generally not malicious. The deep web consists of the types of pages listed above and is accessed by most web users every single day. The Deep Web: The lion’s share of the web, like an iceberg, lies below the surface.Though immense in number, these pages make up only a small portion of the iceberg/internet. They’re pages you find when you search for something online and never need login credentials to access. The surface web is just the tip of the internet iceberg. The Surface Web: If you think about an iceberg, the part that sticks out above the surface of the water is just a fraction of the entire thing - the tip of the iceberg.Some in the industry like to use the analogy of an iceberg for the internet: Unlike the deep web, however, the dark web can’t be accessed at all from standard web browsers like Chrome, Firefox, or Safari. Like the deep web, the dark web isn’t indexed by search engines and can’t be found in a Google or Bing search. So, what’s the difference between the deep web and the dark web? Deep web pages are simply URLs that can’t be found on a Google search or other search engine - and these pages make up the vast majority of all pages on the web. Pages not linked to by any other pages that require the exact URL to accessĪs you can see from the examples, you’re probably using the deep web all the time! It’s quite useful in our day-to-day lives.Streaming services such as Netflix (once logged in).Paid content such as news subscriptions.Online access of personal documents such as medical records.Anytime you log into a page that requires a direct address, a login, or you can only find it through sites and not search engines, you’re on the deep web. Read on to learn about the difference between the deep web and the dark web: What is the deep web?ĭeep web simply refers to pages that are not indexed by Google and other search engines - meaning you won’t find these pages by searching for them online - but you likely access the deep web each day you’re online. As the dark web has become a more common topic of discussion, the term “deep web” is often used synonymously with dark web - but there is a significant difference between the two.
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